This Photographer Proves Canada Can Be A Magical Place During The Winter

Two: Being specific doesn’t mean that we can’t change our minds later in the creative process. Instead, early specificity optimizes the communication channels within our teams, and even between the design side and the production side of the development process. It’s because those channels aren’t cluttered with questions and confusion. This way we can avoid the dreaded communication loop.

Furthermore, when we’re specific, we can also reasonably demand specificity from our teams, and this can feed that open channel. When they give feedback, we’ll know what is possible, what the limitations are and what choices we have.