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· Ford Argentina has been the Official Sponsor of La Rural for more than 20 years and reaffirms its commitment to the agricultural sector, accompanying the field as an official vehicle in the 3 most important agricultural fairs
· The automaker exhibits its complete line of products, focused on pick-ups, SUVs and commercial vehicles, with the New Ranger as the protagonist and offers differential experiences for its customers.
· This space will be open between July 20 and 30 from 9 a.m. to 8 p.m. at the Rural Fairgrounds in the Palermo neighborhood, Autonomous City of Buenos Aires.
Buenos Aires, July 20, 2023 - Ford Argentina has been the Official Sponsor of La Rural for more than 20 years and reaffirms its commitment to the agricultural sector with a strong presence at the Exposició. Ford's relationship with the agro-industrial sector is historical, and that is why it has accompanied the field as an official vehicle in the 3 most important agricultural fairs in the country for many years. Ford arrives at the Rural Exhibition displaying its entire portfolio of vehicles, highlighting the latest innovation: the new generation of Ranger
Ford is synonymous with pick-ups, and with the Raza Fuerte line it offers the most complete family of pick-ups on the market: vehicles that adapt to all types of styles, uses and needs. They are products equipped with the highest technology, safety and robustness, making them ideal for agro-industrial activities.
Ford at the Country Show
Between July 20 and 30, 2023 from 9 a.m. to 8 p.m., the automaker will be present at the La Rural property located at Av. Sarmiento 2704, Autonomous City of Buenos Aires. There, the oval brand exhibits its complete line of vehicles, which includes the brand's latest releases. Among them, all the exponents of the Strong Race with their most recent novelty, the New Ranger accompanied by the most extreme pick-ups: the F-150 Raptor and the New Ranger Raptor. The line of SUVs will be represented by the New Territory and the adventure icon, the Ford Bronco Sport. Visitors will also be able to see various electrified products such as the Maverick Hybrid, the F-150 hybrid and the E-transit, a vehicle that is already being tested in the country in a pilot program ju..
As an official sponsor of the fair, Ford has different spaces where it will exhibit its vehicles:
· Blue Pavilion: At the entrance to the blue pavilion of La Rural, Ford has an exclusive space that has a "Strong Race" sector, where the New Generation of Ranger is exhibited in its Limited Plus V6 version, the New F-150 Raptor and the New Hybrid Maverick. In addition, the New Territory launched in April is exhibited in this space.
· Entrance to the Blue Pavilion: you will be able to see the new Ranger Raptor, the most extreme medium pick-up in the world, designed by Ford Performance
· Sarmiento Avenue entrance: There, in a space dedicated to Ford Pro, Ford's commercial vehicle division, the New E-Transit VAN is exhibited, the 100% electric version of Ford's iconic commercial vehicle
· Santa Fe Avenue Entrance: At the busiest pedestrian entrance, the F-150 Powerboost Hybrid is exhibited, the first electrified pick-up on the market.
· Cerviño Parking Entrance: The Bronco is exhibited in Wildtrack version.
All the models exhibited will have a QR code with access to FORDi, Ford's virtual assistant, which will guide visitors through the different spaces to obtain more information about the vehicles, their features and versions. In addition, they will have the possibility to start a purchase process.
The New Ranger as the protagonist
Recently launched on the market, the New Ranger arrives to redefine the midsize pick-up segment in the region in terms of technology, quality, performance, robustness, connectivity and new experiences for customers. On this occasion, this pick-up manufactured in the industrial center of Ford Argentina in General Pacheco, the result of an investment of $660 million dollars, will be the protagonist of the Ford spaces in La Rural and customers will be able to learn in detail and test the Limited Plus V6, Limited 2.0L Biturbo and XLS V6 versions on the off-road circuit.
Differential experiences for visitors and brand customers
Ford offers the public the opportunity to carry out test drives at the Ford Campus Experience, an off-road track where the brand's different all-terrain models can be put to the test and check the capabilities that make them members of the Strong Race family: the New Ranger, the New Ranger Raptor, the F-150 Hybrid, the F-150 Raptor, the Maverick and the adventure icon: the Bronco Sport. The brand's customers will also have the chance to carry out off-road driving clinics every day at 5:00 p.m. and enjoy Fast Pass access to it, exclusively for FordPass users, the Ford application that offers users a new way to connect with the brand.
Ford Argentina reaffirms its historical commitment to the field, accompanying this important sector as the official vehicle of the most important agribusiness fairs in the country. In this case, with a prominent presence at the 135th Rural Exhibition, with all the exponents of the Strong Race, the most complete and technologically advanced line of pick-ups on the market and offering differential experiences for its customers.
About Ford Motor Compan
Ford Motor Company (NYSE: F) is a global company headquartered in Dearborn, Michigan, committed to helping build a better world, where everyone is free to roam and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and ongoing customer relationships to enrich customer experiences and deepen customer loyalty. Ford develops and offers Ford trucks, sport utility vehicles, Lincoln commercial cars and vans, and luxury vehicles, along with connected services.
The company does this through three customer-focused business segments: Ford Blue, which designs iconic gasoline and hybrid vehicles; Ford Model e, inventing innovative electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford seeks mobility solutions through Ford Next and provides financial services through Ford Motor Credit Company. Ford employs about 173,000 people worldwide. More information about the company and its products and services is available.
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