The Fiat Functional Family – consisting of the best-selling Tipo and Panda models – has been completely refreshed. Both models are now available in a newly structured line-up featuring three souls: Life, Sport and Cross. The first of these, ‘Life’, is dedicated for customers who live life in the city to the full; the second, ‘Sport’ for those with an active lifestyle; and the third, ‘Cross’, for those who also use their car to explore the great outdoors, or more simply to take a break from the daily routine and immerse themselves in exciting adventures. The major innovations include the New Tipo Cross, the New Tipo City Sport and the New Panda Sport, to complete the refreshed line-up, each responding to the needs of a new target customer base and significantly boosting Fiat’s offering.
At the European press presentation of the new Tipo line-up, the New Tipo Cross made its debut as a true innovation in the range, demonstrating itself to be a true ‘family crossover’ intended for a completely new target customer: young families, with a dynamic lifestyle, who seek functionality, emotions, space but also style and content at an affordable price. The world premiere of the New Tipo City Sport also took place, aimed at a young and dynamic customer looking for a distinct character, sporty feel and technological innovation in a car. Even more so, the new version boasts a bolder design, best-in-class safety and infotainment systems and a better-performing and environment-friendlier engine line-up.
Panda has also been refreshed in its style and substance. The New Panda thus represents the natural evolution of an invention that has for 40 years always been synonymous with charm, ease of use and versatility. Panda is all this and so much more: a symbol of freedom to travel, a ‘vehicle’ for emotions and memories, but also an ingenious product that has become part of the collective unconscious, just like other results of Italian creativity.
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