Mazda sales soared because it’s not the Mazda you remember

Mazda's embrace of SUVs, hybrids, and premium design haven't only paid off—they've arguably bought the Miata a future too.

A newsletter from The Drive. 02. 27. 25 THE DRIVE    02. 27. 25 Mazda Smashed Its All-Time Sales Record in 2024 Because It's Not the Mazda You Remember Mazda's embrace of SUVs, hybrids, and premium design haven't only paid off—they've arguably bought the Miata a future too. READ MORE Trump's EV Rollback Could Cost Taxpayers $1 Billion The federal government will lose $225 million just from the depreciation hit of selling 25,000 government-owned EVs. READ MORE Kia PV5 Van Is a VW ID.Buzz Styled by the Future, Not the Past There's nothing retro about Kia's new electric van, but it's every bit as fun to look at as VW's battery-powered people hauler. READ MORE Maserati Just Lost $1.5B Investment as Stellantis Questions Electric Path Planned electric versions of models including the Quattroporte and MC20 are expected to be on the chopping block. READ MORE Forza Horizon 5 Hits PlayStation on April 29 With Enhanced Graphics for PS5 Pro The launch will also accompany the addition of Horizon Realms, and bring better graphics modes beyond what's possible on Xbox Series X. READ MORE Here's Why the McLaren W1 Has a Lower Top Speed Than the 33-Year-Old F1 It also has just under double the horsepower of the legendary '90s supercar, but McLaren says it's focused on a different kind of experience. READ MORE Check Out Our Merch LET'S GO FROM THE VAULT A 1,300-Mile Road Trip in a Mahindra Roxor UTV Shouldn't Be Possible, But This Guy Pulled It Off Sometimes, all you need is a big turbo. And a cab. And blinkers. READ MORE Never Miss a Deal Sign up for The Drive Deals Discounts, reviews, and recommendations on auto parts, accessories, and everything in between. Delivered every Friday. SUBSCRIBE COPYRIGHT © 2025 RECURRENT VENTURES INC, ALL RIGHTS RESERVED. 701 BRICKELL AVE, SUITE 1550, MIAMI, FLORIDA 33131 PRIVACY POLICY | VIEW IN BROWSER  | MANAGE PREFERENCES