The market for luxury cars is booming. In the last five years, brands like Bentley, Ferrari, Lamborghini, and Rolls-Royce all raked in record sales. Ignoring the societal implications, one thing is clear: More people have huge money to spend. Mazda saw the writing on the wall three years ago when the company announced a plan to transition into a "traditional mainstream premium" brand. But what exactly does "premium" mean for Mazda? And more specifically, what does this move mean for the Miata long-term? —Jeff Perez, Managing Editor |