Our strategy is designed to avoid non-core activities to focus on winning where it matters: dedicated electric vehicles and proprietary car software. We will take action on structural costs, target strong and sustained profitability. With this new strategy we are announcing our clear commitment to the full electrification of our product portfolio and our determination to ensure the business is fully carbon-neutral, in line with our Ambition 2039 target.
Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG
▪ New Mercedes-Benz strategy for the car business unveiled today at a virtual investor and analyst conference.
▪ The new strategy will enhance the Mercedes-Benz brand’s luxury status, raise the product portfolio’s positioning and mix, pursue significant growth for sub-brands AMG, Maybach, G and EQ and accelerate the development of electric drive and car software.
▪ Mercedes-Benz confirms its full commitment to electrification across all products and segments, unveils new dedicated electric architectures, and announces multiple new electric product launches.
▪ Four all-new electric vehicles on new large EVA architecture set for launch from 2021.
▪ New electric products coming for AMG, Maybach and G.
▪ New »Electric first« MMA platform in development for compact and medium sized cars.
▪ Expanded cost reduction plans unveiled that will drive down capex, R&D and fixed costs in absolute terms and will improve the industrial footprint.
▪ Financial ambitions sharpened: lowering break-even point, targeting higher profitability and strong cash conversion rate.
