Gucci Gift: The Holiday Campaign Gift ‘Chapter 1’ 2024 by Anthony Seklaoui

An inimitable cast, comprising an array of Global Brand Ambassadors and friends of the House, is portrayed—at times with their loved ones—within intimate vignettes set against diverse backdrops. Envisioned by Creative Director Sabato De Sarno, the Gucci Gift campaign tells an evocative story of love, where joyful moments shared with those we call family, whether by birth or by choice, become meaningful memories. From The Savoy Hotel in London to a snowy mountain getaway and a cozy home for the holidays, the journey culminates in Florence, the House’s founding city, where it all began. Distinctive chapters unfold in a jubilant crescendo, each telling their own unique story, thematically and aesthetically, while seamlessly interconnected, bound by the campaign’s overarching narrative of togetherness and love.

Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Director: Marcell Rev Campaign Photographer: Anthony Seklaoui Still Life Photographers: Deo Suveera & Pamela Dimitrov Stylist: Francesca Burns Casting: Piergiorgio Del Moro Music: Blondie – I Feel Love (live 1980)

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Don't let that distract you from the fact that Peg Bundy, the stalwart matriarch of the Bundy clan, once gained considerable renown by killing-off Jim Jupiter, purportedly the healthiest man in Chicago, by feeding him bon-bons for six days straight, after which he suddenly expired in the middle of his own fitness TV-show. Peg was also known as one of the great, latter-day exponents of the bouffant hairdo, which she maintained with meticulous care, thus earning her the sobriquet, "Big Red."

Anything Kardashian adjacent is pure embarrassment at this point. Definitely not the right vibe for a brand looking at brand elevation and prestige. Gucci is chaotic at this point. Who is approving all these advertising campaigns? The brand image is in ruins already and they keep digging it deeper into the ground by doing things like this. Make it make sense!



It's like they're counting on 'amnesia' as their main sales and marketing tactic - that when people see the prices they're charging for canvas with a leather trim, they'll suddenly not remember all the low-effort campaigns, and be happy to hand over their £$€.

It's their only best seller for the big masses...every girlie who knows nothing about style and high fashion but want to look "fashionable" craves for either a Marmont, a LouLou puffer from YSL or anything Jacquemus. Regarding the other Gucci bags: the bamboo is a top handle and also very particular to become mainstream and the Jackie is a bit too expensive to appeal everyone, they cannot push anything else from Sabato since the first good bags designed under his tenure were shown in the Fall Winter 2024 show that just hit the shelves...

It's their only best seller for the big masses...every girlie who knows nothing about style and high fashion but want to look "fashionable" craves for either a Marmont, a LouLou puffer from YSL or anything Jacquemus. Regarding the other Gucci bags: the bamboo is a top handle and also very particular to become mainstream and the Jackie is a bit too expensive to appeal everyone, they cannot push anything else from Sabato since the first good bags designed under his tenure were shown in the Fall Winter 2024 show that just hit the shelves...

NEWS Subsequent to joining Gucci as creative director in early 2023, Sabato De Sarno has been unable to catch a break. Under the Italian designer’s direction (in addition to declining sales), the luxury Italian fashion house’s advertising campaign imagery has seen better days. Not even campaigns lensed by David Sims and Mario Sorrenti (often starring a bevy of fresh-faced talents) have sufficed. Umpteen campaigns later, there are zero signs of improvement with chapter one of the Gucci Gift 2024 campaign for the festive holiday season ahead. In an attempt to generate buzz, De Sarno brought back Kendall Jenner as the face of Gucci, who is joined by Jessica Chastain, Hiandra Martínez, Lineisy Montero, and Ni Ni. The cast poses for Anthony Seklaoui, with the campaign opening up in a tribute to The Savoy in London (a nod to the hotel where founder Guccio Gucci worked as a porter).

The 2024 Gucci Gift Campaign:
Read below the reactions of theFashionSpot’s forum members: “Tragic! Kendall Jenner for Gucci is so LAME. Don’t get me started on the artistic direction which is giving mid-range US department store. And Kering wonders why their brand keeps sinking,” Frederic01 voiced. “Gucci believe they’re at a luxury level, but they’re so hungry for those seasonal profits, they’re willing to advertise on the level of Kate Spade or Michael Kors,” tigerrouge chimed in.

Yasouss stated: “I’ve seen better holiday ads from Tommy Hilfiger!” “The setting looks really cheap,” noted forum member MDNA. Hchloe wasn’t best impressed either. “God this is so depressing,” they shared. “This is wrong. So, so wrong,” GivenchyHomme exclaimed. “This campaign shows an astonishing lack of creativity. It feels so uninspired that even a department store would pass on it,” shrieked ah ah. Anything Kardashian adjacent is pure embarrassment at this point. Definitely not the right vibe for a brand looking at brand elevation and prestige. Gucci is chaotic at this point. Who is approving all these advertising campaigns? The brand image is in ruins already and they keep digging it deeper into the ground by doing things like this. Make it make sense!