Dodge CEO thinks a sub-$30K sports car could sell

Dodge CEO Matt McAlear says "there's a market for an entry-level halo" that's fun with no frills—almost like the original Viper.

A newsletter from The Drive. 02. 13. 25 THE DRIVE    02. 13. 25 Dodge Thinks There's 'Opportunity' in a Basic, Sub-$30K Sports Car Dodge CEO Matt McAlear says "there's a market for an entry-level halo" that's fun with no frills—almost like the original Viper. READ MORE C4 Corvette Start-Up Sequence Proves Digital Dashes Used to Be Sick  This is one of the clearest looks at an old 'Vette's digital instrument cluster that most of us are likely to ever see. READ MORE Aftermarket Miata Gated Shifter Kit Makes Changing Gears Feel Super Need more snick-snick in your classic Miata? Minottek's new gated shifter may be just the ticket. READ MORE Why Dodge and Ram Don't Really Care That You Still Call Them Dodge Rams Dodge's CEO says there could be a benefit to recombining the two companies, but right now, "customers can call it what they want and they still know how to get to one." READ MORE Onboard: Watch the 1,064-HP Chevy Corvette ZR1 Break Road Atlanta's Lap Record When a production car breaks 180 mph on Road Atlanta's back straight, you know it's going to set a crazy time. READ MORE Can-Am Maverick R Can Fit 40s With Radically Redesigned Aftermarket Suspension The Maverick R's factory suspension was already unique with its praying-mantis-style upper control arms, but it limited tire upgrades. This fixes that problem. READ MORE Check Out Our Merch LET'S GO FROM THE VAULT This Chevy Lowrider Was Donated to Kars4Kids. It Went Straight to the Junkyard Kars4Kids picked up one man's beloved Chevy Beretta with gold plating and custom paint. The next day, it was being dissected for parts. READ MORE Never Miss a Deal Sign up for The Drive Deals Discounts, reviews, and recommendations on auto parts, accessories, and everything in between. Delivered every Friday. SUBSCRIBE COPYRIGHT © 2025 RECURRENT VENTURES INC, ALL RIGHTS RESERVED. 701 BRICKELL AVE, SUITE 1550, MIAMI, FLORIDA 33131 PRIVACY POLICY | VIEW IN BROWSER  | MANAGE PREFERENCES