Yamaha Motor | Everything Begins with a Challenge

A challenge represents growth, exploration, and discovery. It is the act of surpassing one’s limits, stepping into uncharted territory, and breathing life into new possibilities. For Yamaha Motor, a challenge is more than a test, it is the foundation of our history and our identity. Because challenge is the beginning of everything.

The spirit of challenge has always defined Yamaha Motor.
July 1955, we took part in Mt. Fuji Climb Auto Race with the first motorcycle we ever built.
It achieved results on the gruelling course and proved its performance.
From land to sea to sky, our spirit of challenge has paved the way for the future.
The spirit of challenge has always defined Yamaha Motor.
We hope that everyone can enjoy life and live a fulfilling life.
Beyond exploration lies an unknown world.
There's nothing like this.
That is because we have the DNA to take on challenges.
Because challenge is the beginning of everything.

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