An evolution of the MC20 Halo Car – which in 2020 launched a new era for the brand – the new MCPura takes up its spirit and amplifies it to its most intense and refined form. The work has focused on the exterior design, materials and interior finishes, but the core remains the same: the powerful and unmistakable 630-CV V6 Nettuno engine, a symbol of Maserati's passion for performance. After all, MCPura encompasses everything that makes the Maserati driving experience unique, i.e. the ability to connect without filters with the driver, transmitting the most extreme elegance, exhilarating driving performance and timeless artisanship.
Pure elegance, character and emotion. The name itself reveals the essence of a model designed to embody, in its most concentrated form, the most authentic values of the Trident. It is no coincidence that an iconic formula was chosen for the launch campaign: E = MCPura. Powerful hyperbole, inspired by Einstein's theory of relativity, which celebrates an energy with the capacity to multiply until it becomes a pure expression of excellence.
At Goodwood, the new super sports car was presented in the sophisticated Ai Aqua Rainbow body colour – designed as part of the Maserati Fuoriserie customisation programme, in a matte version for the coupé and in gloss for the MCPura Cielo – which, in its very name, is reminiscent of light in movement. It is a blue that changes in the sun, producing a rainbow effect. It is inspired by the prism: breaking down white light, then capturing all its facets and creating a unique and pure colour. The Trident on the grille and the C-pillar, and the insignia on both sides of the car are in a magenta colour with blue mica, making the combination even more elegant.
The logo in the same colour is also repeated in the middle of the rims, with a specific burnished diamond-cut finish. In contrast to the respective bodies, the details are in gloss on the coupé and matte on the convertible. Finally, the standout features in both cars are the seats in Alcantara Ice, laser-etched to bring out the Trident with brand-new visuals. The resulting image is both futuristic and sporty with a double-sided backing, an iridescent red with blue and an iridescent blue with red, which enhances the forms and takes up the same shades of the exterior details. The “lasered” processing is used to convey three-dimensionality, creating a combination of the sporty elegance of Alcantara.
The colour palette available for the MCPura is eye-catching and evocative; it consists of a selection of different body colours specially designed for the new super sports car, with a strong reference to both the Italian spirit and Maserati’s iconic heritage. Three innovations stand out: the brand-new Devil Orange, a combination of vibrant energy and audacity; and the elegant dual-layer metallic Verde Royale and Night Interaction, two sophisticated and luxurious shades to emphasise the role of the MCPURA as the Maserati brand’s new standard-bearer, the epitome of Italian luxury around the world.
The colour palette has therefore been further expanded, partly thanks to the multiple possibilities for customisation offered by Maserati Fuoriserie programme, including over thirty body colours, whether solid, metallic, three-layer, four-layer or matte.
Available immediately in coupé and convertible versions, the new MCPura has four distinctive features: the carbon-fibre body; the Maserati-patented V6 Nettuno engine; the “Butterfly” doors; and the retractable glass roof, for the convertible version (MCPura Cielo). Specifically, the carbon-fibre monocoque pairs rigidity and lightness, so much so that the total weight comes in at under 1,500 kg. Thanks to its power output of 630 CV, it comes out best in class in weight/power ratio: 2.33 kg/CV.
MCPura can also count on the power of the now-iconic V6 Nettuno engine, the result of a true technological revolution, covered by international patents and 100% made at Maserati, which saw the light together with the MC20. Specifically, the 3.0-litre twin-turbo delivers 630 CV at 7500 rpm and 720 Nm of torque from 3000 rpm. The power-to-weight ratio is 210 CV/litre. This engine’s secret lies in the innovative pre-chamber combustion system featuring twin spark plugs.
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