Join Mate Rimac, CEO of Bugatti Rimac, as he delves into the intricate details of the TOURBILLON’s complex packaging.
IMFO
Molsheim
Throughout its history, a symphony of beauty, elegance, speed, and unparalleled experiences has become synonymous with the world of Bugatti. It is an ethos that has made the brand truly incomparable, and one that has transcended every chapter of its story. In a year of momentous achievement, 2024 saw the marque and enthusiasts around the world celebrate this unique philosophy, and everything that has etched Bugatti into the histories.
In 2024, the 100th anniversary of a true icon was observed: the inimitable Bugatti Type 35. Its exploits as the most successful racing car in history have cemented its status as a legend of the automotive world. With the Type 35 poignantly celebrated in a unique public appearance with its modern-day homage, the extreme Bolide¹ track-only hyper sports car, at the pre-eminent WeatherTech Raceway Laguna Seca, it is revered as a proud champion carrying Bugatti’s values into a new era – continuing to be honored as the first customers receive their Bolide, with one passionate racer already experiencing the ultimate thrill of putting their vehicle through its paces at the famous Circuit of the Americas.
That incomparable vision transcended into the age of the Chiron² – celebrated and concluded in 2024. Its mesmerizing blend of elegance and power continued from beginning to its ultimate form: the 500th and final Chiron, vibrant piece of automotive art, and ode to Bugatti craftsmanship and level of precision, ‘L’Ultime’.
At the core of this creation and each Chiron, lay the beating heart that gave new life to Bugatti performance since its 2005 rebirth: the legendary W16 engine. Immense power, exquisite technical precision, unbridled emotion – each came together to set new benchmarks for performance in every Bugatti.
And so in 2024, the swansong of the W16 era came to life: with the start of production of the first W16 Mistral³ cars. As production of the W16 engine’s curtain-call began, 2024 bore witness to a fitting celebratory milestone – Bugatti’s fourth top-speed world record, powering the W16 Mistral World Record Car to an unprecedented open-top speed of 453.91 km/h. A timeless achievement that, alongside its W16-powered forebears, ensures Bugatti’s pursuit of perfection will echo through eternity.
In the true spirit of Bugatti, the aura of timelessness flows into the thrilling new era that was unleashed in 2024, with the most-seen car launch in history – as the Bugatti Tourbillon⁴ was breathtakingly revealed in Molsheim, the home of the brand for 115 years. Powered by an all-new, encapsulating V16 hybrid powertrain; defined by an aerodynamic form shaped by speed; and crafted with an interior design that defies the ages – its creation marks another incomparable masterpiece of engineering to inspire awe ‘Pour L’éternité’.
The Tourbillon is an unmatched creation that has since captured the imaginations of enthusiasts, touring the globe and the world’s most prestigious gatherings. From its global public debut at the spectacular Goodwood Festival of Speed, to arriving for the first time on American soil at Monterey Car Week, and enchanting attendees while earning the ‘Prix du Public’ at Chantilly Arts & Elegance Richard Mille in a showcase of Haute Couture, the new Tourbillon era was spectacularly heralded the world-over.
The ethos of incomparability inspiring the Tourbillon, continued to drive the brand’s vision in creating new memories for Bugatti customers across the globe, extending beyond the automotive sphere. Passionate Bugatti owners once again immersed themselves in the brand’s peerless luxury with experiences no other car manufacturers offer – in the world’s most remarkable locations – with, and beyond, their own cars; from the Mediterranean Coast to Saharan dunes of the Bugatti Grand Tour in Morocco, to the unprecedented parade of Bugatti vehicles on the Formula 1 Las Vegas Grand Prix circuit, Bugatti customers embarked on spellbinding experiences blending unparalleled driving locations and exclusive immersive moments of discovery, to stay with them for life.
Extending luxury beyond the cars and bespoke customer experiences, Bugatti has taken Bugatti’s incomparable Art de Vivre to a new level in 2024 – enhancing its luxury-living offering and enabling people to live and breathe the Bugatti dream. Marking an evolution in Bugatti Brand Lifestyle’s retail growth strategy and design philosophy, perpetually inspired by the brand’s design ethos ‘Forme Follows Performance’, Bugatti Home opened its first boutique globally in Dubai, following the launch of the third furniture collection at Salone del Mobile in Milan in April 2024 with the new innovative Bugatti Home Collection. This new Bugatti Home Collection is making its debut in the heart of luxury and French sophistication, Paris, in January 2025.
But Bugatti’s aesthetic is also deeply rooted in the legacy of its founder, Ettore Bugatti, who hailed from a family of artists; his father, Carlo Bugatti, was an architect, and his designs live on through the brand’s creations today – enabling Bugatti’s exceptional craftsmanship to transcend disciplines and flow into the world of art. Honoring Ettore’s vision and the brand’s unique story, the hand-crafted ‘Baby’ Bugatti Type 52 by Pierre-Henri Raphanel, Bugatti’s first Pilote Officiel – an authentic tribute to the inimitable original Type 52 Ettore built for his son Roland – came into being in 2024.
The past year’s Bugatti Lifestyle partnerships were also richly inspired by the new Tourbillon. Indeed, exquisite attention to detail – a hallmark of Bugatti’s design ethos since 1909 – is reflected throughout a host of homages to the new era; from the beautiful Baby II Tourbillon Edition by Hedley Studios to the bespoke 15-liter Champagne Carbon bottle, and incredibly intricate Bugatti Tourbillon Jacob & Co. timepiece, showcased in a unique online experience delivered by Bugatti’s all-new e-commerce portal.
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Fuel consumption and emissions 1 Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads. Download PDF
2 Chiron: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G Download PDF
3 W16 Mistral: WLTP fuel consumption, l/100 km: low phase 40.7 / medium phase 21.9 / high phase 18.3 / extra high phase 17.6 / combined 21.8; CO2 emissions combined, g/km: 495; efficiency class: G 4 Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.
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Comments
- Every time I watch Mate, it’s easy to see why he got the gig at Bugatti and why they wanted to bring Rimac on board to merge the brands. So much knowledge, experience and engineering excellence, not to mention the nicest guy!
- Mate and Bugatti/Rimac team this new Tourbillion is really the engineering and craftsmanship masterpiece.
Can't wait to see full production version on the road 🤟💪.
And also so excited to see what comes in future ❤
- Thank you, Mate. All of us Croatians are proud of what you're doing for our country a place many say it's impossible to achieve anything world-class in, yet you've proven otherwise. 🇭🇷
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