With 1,800 hp of total output and a hybrid powertrain unlike any other, the BUGATTI TOURBILLON sets new standards in innovation.
Mate Rimac, CEO of Bugatti Rimac, shares the vision and engineering behind this revolutionary system in the latest episode of 'A New Era.'
By staying true to our French heritage and leveraging strategic partnerships, we create authentic experiences that appeal to different audiences – fully aligned with our global vision for the future of Bugatti. In a world that transcends high-performance sports cars and fuses artistry, engineering excellence, and a relentless pursuit of perfection, our rich heritage shapes our commitment to designs that are visually captivating, where every element balances beauty with functionality.” Wiebke Ståhl Managing Director at Bugatti International
Wiebke Ståhl continued: “Together with our selected partners, and with a strong focus on our vision to expand Bugatti Residences around the globe, we have extended our philosophy into an immersive lifestyle offering – allowing our customers to experience and truly live the Bugatti dream. The first expression of this ethos, Bugatti Residences, has allowed us to establish a strong presence in a market where luxury and exclusivity competes in abundance. More recently, to further solidify our presence in this significant market, we have introduced our first Bugatti Home boutique, which represents the first of many boutiques that we intend to launch globally. This initiative, together with our branded residential offering, will represent our main pillar for Bugatti Brand Lifestyle in 2025 and beyond.”
Since its launch, the Tourbillon has been showcased all over the world. From Europe to the Middle East and Asia, its elegance has graced a host of different cultures and landscapes, representing the crown jewel of existing or new showrooms – like the magnificent new space in Vienna, Austria, the revamped boutique in Munich, or the incredibly prosperous Bugatti London.
The excellence on show with the Tourbillon is a philosophy mirrored in the supreme quality of Bugatti’s customer service, as the marque’s pursuit of perfection remains relentless. Intensive training programs for Bugatti’s highly skilled teams continue to further their knowledge of the marque and forge new relationships the world-over – its teams’ efforts recognized with the Bugatti Award of Excellence in Sales and Aftersales. With sales teams pushing the boundaries of unique expression with Bugatti Sur Mesure, aftersales experts continue to take further measures to honor the past, while preparing for the future – championing their ‘Power is in the Small Details’ philosophy. With the marque celebrating 20 years of the hyper sports car that broke records, started the age of the magnificent W16 engine, and created a completely new automotive segment – the Veyron – and more Chiron² vehicles gracing the roads, the spirit of engineering excellence lives on in the new Tourbillon era.
“Throughout the course of its history, Bugatti has forged an identity for itself in not just pushing boundaries, but redefining them. The marque has itself been defined by some of the most visionary minds the automotive world has ever seen, and continues to be built on the remarkable achievements of extraordinary people. In 2024, our hyper sports cars – the Tourbillon, Bolide, and W16 Mistral – have set new benchmarks: in owning their distinctive personality, yet all united by an uncompromising quest for creating the ultimate in luxury, elegance, and performance – a quest we continue in Bugatti’s new era with our cars and beyond automotive.” Mate Rimac CEO of Bugatti Rimac
So the font of all Bugatti innovation, its home in Molsheim, is being prepared for the marque’s thrilling new chapter – as more skilled professionals join the business, an all-new office facility has opened its doors, and plans to expand the state-of-the-art Atelier take shape.
With the expansion into a new era in 2025, comes adaptation – as highly specialized production processes from the Chiron era have undergone intricate remodeling to realize the Bolide and W16 Mistral. Surging into the new year, Bolide production continues to gain pace, while deliveries of the vehicle are also joined by those of the first W16 Mistral masterpieces this year, united with their owners in the open world.
And the fruits of the evolution will continue to bear. As the intensive development of the Tourbillon and hybridization continues, so does the growth of new customization and personalization offerings with the awe-inspiring Sur Mesure program. The marque now proudly strides forward in taking bespoke design of the W16 Mistral, the exquisite Haute Couture-inspired materials and host of configurations for the Tourbillon, and the incomparable, all-encompassing Bugatti customer experience to even greater heights.
In redefining the luxury automotive experience, the marque is set to bring even greater opportunities for customers to enjoy their Bugatti with unforgettable moments – from incomparable racetrack days planned for the Bolide owners, to peerlessly luxurious and relationship-forging Grand Tour journeys through the world’s most stunning vistas. With Bugatti customers immersing themselves in the thrill of touring the world with their own vehicle, so the tour of the Tourbillon will continue – creating moments of wonderment at existing and upcoming showrooms around the world, and inspiring awe in the new era of Bugatti.
“Throughout the course of this historic year, 2024 represented a pivotal 12 months for Bugatti’s Molsheim team and our esteemed customers. As we have started to say goodbye to our incredible W16 chapter with the end of the Chiron cycle and the start of production of the last W16-equipped vehicles – Bolide and W16 Mistral, all that made those vehicles timeless remains – welcoming the thrill of new innovation and a further world of customization in the age of the Tourbillon. It represents 115 years of dedication to creative genius, unique invention, and the timeless pursuit of perfection – everything that Bugatti has always stood for. 2025 is set to be another hugely exciting year for us, and we can’t wait to share more unforgettable experiences and historic moments with our colleagues, customers and the world.” Christophe Piochon President of Bugatti Automobiles
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Comments
- I will forever respect Rimac for understanding the importance of keeping the ICE. It’s good to see a car enthusiast lead a car company
- Seeing the right people in the right place like Mate is one of the most satisfying things in the world
- What a blessing to see a Balkan Kid who came from nothing to owning two of the biggest hyper cars in the world, Rimac & Bugatti. Svaka cast Mate thank you for showing the world anything is possible long as you never let that inner kid stop dreaming
- Bugatti you nailed it. Its brilliant. Putting Mate Rimac on this project only embodied the spirit and soul that is Bugatti. When only the best will do. Congratulations on another beautiful vehicle.
- Imaging being an engineer and getting a job at such a brand like Bugatti. Designing, developing… It must be exiting work.
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