Toyota's "concept movie" can refer to several things, including promotional videos for its vehicles, like the bZ electric model in a recent Superman film, and conceptual or artistic projects like the Setsuna concept car made of wood. It can also refer to conceptual films about the company's philosophy, such as the GRIP anime series about racing and rebellion, or the historical Five Continents Drive videos.
Promotional films "See A New Electric Legend": A promotional short film where a 2026 bZ electric vehicle is featured in the Superman movie storyline.
"GRIP":
An anime series that blends racing, rebellion, and a VR racing game experience.
"Five Continents Drive":
A series of concept films documenting the company's cross-continental drive to create cars that will be loved.
Concept cars and projects Setsuna Concept Car:
A concept car made from wood, designed to age and evolve with the family, embodying the company's focus on craftsmanship and long-term value.
Corolla Concept Car:
A show car that hints at the new generation of Corolla models, with a focus on more modern and appealing design.
Corporate and philosophical films The Toyota Way:
A set of principles that define the company's organizational culture and are the foundation of its manufacturing system.
Kaizen Philosophy:
A cultural norm at Toyota that encourages employees to identify flaws and participate in resolving them, a concept that is highlighted in some of the company's corporate films.
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- They will sell 1 million unit in one year in America alone, this is what we need in America not unreliable Jeep.- Special thanks to those who worked on story and direction of the film: not always a short car concept film can actually have emotional storytelling in it. Bravo!
- We need this in Australia, an affordable 4x4. I feel like I am being forced to purchase a Suzuki Jimny 5 door or a GWM Tank 300/Cannon. I need a 4x4 for work not just a lifestyle.
- I want this car right now! Would even retire my beloved RAV4. Please bring the Land Cruiser FJ to Germany! Pleeeaaase!!!
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