Lamborghini 60th Digital Parade

Lamborghini has turned 60 years old.

We celebrated this huge milestone together with our gaming community by involving them in a digital parade in collaboration with Forza Horizon: the 60th Digital Parade.

A unique and unforgettable event to showcase Lamborghini's exciting history in an innovative way.

Huracán EVO Spyder

Combined [l/100km]: 14,9

CO2 Emission [g/km]: 338

Huracán STO

Combined [l/100km]: 13,9

CO2 Emission [g/km]: 331

Huracán Tecnica

Combined [l/100km]: 14,5

CO2 Emission [g/km]: 328

Huracán Sterrato

Combined [l/100km]: 14,9

CO2 Emission [g/km]: 337

Revuelto

The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage

“60TH DIGITAL PARADE”: AUTOMOBILI LAMBORGHINI’S 60TH ANNIVERSARY CELEBRATION GOES VIRTUAL

“60th Digital Parade”: Automobili Lamborghini’s 60th anniversary celebration goes virtual

For Automobili Lamborghini, 2023 was the year of the 60th anniversary celebration. An array of events were organized for the occasion that allowed Lamborghini fans and customers to gather in different times and places around the world for unique and unrepeatable experiences driving some of the most iconic cars from the House of Sant’Agata Bolognese.

Following a whole year of in-person celebrations, the festivities have also moved into the virtual world to engage the many followers who interact with Lamborghini daily on the various platforms. The House of Sant’Agata Bolognese therefore decided this time to directly engage the fanbase of its social media channels. Automobili Lamborghini is present on Instagram (34.8 M); Facebook (12.8 M); TikTok (3.3 M); X (2.3 M); YouTube (1.9 M); as well as on LinkedIn (980k); Discord (8k); Weibo and WeChat.