About Privacy & messaging

Google has a long history of taking a user-first approach in everything we do. As a part of our commitment to users, we never sell personal information and give users transparency and control over their ad experiences via tools like My Account, Why this Ad, and Mute this Ad. We also invest in initiatives such as the Coalition for Better Ads, the Digital News Initiative, the Google News Initiative and ads.txt in order to support a healthy, sustainable ads ecosystem and help you, our publishers, grow.

As part of this effort, we’ve developed an integrated Privacy & messaging tool to help you manage privacy choices and monetize your content. Use the controls on the Privacy & messaging page to manage the settings for various privacy regulations. Optionally, use the messaging features to create and manage the messages you use to obtain consent from your users. Draft new messages, display them to users, and measure user engagement to understand how users are interacting with the consent messages you've created.

Use Privacy & messaging to create user messages—messages you create and display to users on your site or app. User messages present users with information about your request and different choices depending on the message type and settings you’ve selected. Privacy & messaging can help you communicate with users to gather consent or opt-out requests, as required by regulations like the European General Data Protection Regulation (GDPR) and US state privacy laws, or recover lost revenue from ad blocking users.

There are several types of user messages and each message type is designed to help you streamline a particular process. This article will help you understand the tools available in Privacy & messaging. Get started
Settings
Messages
Supported languages
Test your messages
Get started
To access your Privacy & messaging page, sign in to your AdSense account and click Privacy & messaging in the AdSense sidebar.
Note: If you're an AdSense for Search (AFS) publisher, visit this article to view instructions on how to use the Privacy & messaging page for AFS. Settings
If you previously used Funding Choices to manage user messages, your existing messages and settings, including ad partner selections, now appear in Privacy & messaging. Use the settings in Privacy & messaging to manage account-level privacy and message settings:

Privacy regulations settings: On the "Settings" tab for each privacy regulation, you can manage the account-level settings related to specific privacy regulations, including the types of ads you want to serve and the ad partners you want to use. These settings were previously located on the EU user consent page and the CPRA settings page in your AdSense account (in "Blocking controls"). Message settings: You can also manage account-level message settings on the "Settings" tab if you have chosen to use Privacy & messaging to create and manage user messages. The first time you create a new message for a particular message type, you may be asked to review key account settings. To access and adjust message settings, click Privacy & messaging. Click the name of the message type you want to adjust, then click Settings. If you have a combination of Ad Manager, AdSense, and AdMob accounts, changes to messages in one account will affect your other accounts. Learn how your messages work across the platforms. Supported languages

You can create messages in a variety of languages. The language your message is displayed in is determined at serving based on the language setting on the user’s device. If AdSense detects the wrong language for your site, edit the message to change the language.


Test your messages
Test a message by appending the testing parameters to a site tagged to display messages using the AdSense code. To test a message:

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